Head of Marketing

Web3, Fintech & Brand Strategy

Marketing That Moves Ecosystems

I’m Bre, a Head of Marketing with 12+ years of experience scaling brands and launching digital campaigns across Web3, fintech, and lifestyle. I build marketing engines from zero to one, craft narratives that resonate with both crypto-native and mainstream audiences, and lead teams that turn complex products into clear, compelling stories that drive growth.

Explore my work.
If you’re building something ambitious, let’s talk.

My Resume
View Portfolio
Let's Work Together
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About Me

I’m a marketing leader with a passion for community, innovation, and storytelling.

I started in lifestyle branding, launching Bites with Bre and Colorado’s first influencer agency, and that entrepreneurial path eventually led me to Web3, where the fast-moving pace constantly pushes me to grow. From launching DeFi apps to organizing blockchain events and building the Feather brand from the ground up, I love the challenge of translating complex ideas into clear, compelling narratives.

As a leader, I focus on empowering teams, mentoring the next generation of female marketers, and delivering measurable growth. I believe deeply in the power of great storytelling to change how we connect, build, and live, and I aim to create real connections that drive adoption and lasting impact

Outside of work, you’ll find me on bike rides, decorating and crafting for every holiday, hosting progressive dinners, perfecting my chocolate chip cookies, or enjoying time with my family.

A smiling woman with blonde hair, wearing a striped sweater, standing in front of a green textured background.

Strategic Marketer. Ecosystem Builder. Community Champion. Dog & Human Mom.

Why I Build

The best marketing doesn’t just promote, it empowers. I care about building trust, equity, and creativity into every campaign. Whether I’m launching a token or hosting a how-to webinar, my goal is to leave a trail of stronger communities, smarter strategies, and a desire to learn more.

Values

  • Community: Web3 isn't just tech, it’s people.

  • Creativity: Innovation happens when you play.

  • Integrity: Long-term growth only comes from trust.

  • Ownership: Use what you’re marketing not just to sell it, but because it’s genuinely great and
    you believe in it.

Stylized name 'Bre Phippen' in white script on a purple wave-like background with a smiling woman on the right in a white top and dark skirt, talking on a phone.

Portfolio & Case Studies

Shade Protocol Marketing

Shade Protocol — Head of Marketing

Led go-to-market strategy for partner’s TGE on Shade Protocol and ShadeX money market launch. Managed ETHDenver presence and community growth initiatives.


Key Achievements:

  • 500K TVL in first 48 hours of ShadeX launch

  • Built community of 20K+ members across platforms

  • 2.2M impressions on ShadeX announcement campaign

  • Successful ETHDenver presence resulting in 5 partnerships

Enterprise Brand Campaigns

Basta Media — Founder & Digital Marketing Director

Managed high-profile campaigns for Whole Foods and Holistic Skin Care Circle, focusing on influencer marketing and digital engagement strategies.


Key Achievements:

  • 300% ROI on Whole Foods influencer campaigns

  • Increased social engagement by 78% YoY for Carnival

  • Developed innovative content strategy reaching 1.5M new customers

  • Managed $1.2M campaign budget with 15% under target spend

Influencer Marketing & Book Launch

Bites with Bre — Founder & Strategist

Created and executed influencer marketing strategies for partnerships with Toyota, Jameson, and CorePower Yoga. Press tour for book launch with Globe Pequot. Leveraging community building and digital storytelling to aid in success of partnership sales.

Key Achievements:

  • 10K+ pre-orders secured through strategic influencer partnerships

  • Built organic social following of 35K in 6 months

  • Featured in 3 major culinary publications

  • Developed innovative affiliate program with 85% participation rate

Samples of Work:

Social Media Content

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Client Report

Close-up of a digital analytics dashboard showing line and pie charts, user statistics, and the text "pages vues, 4 212" in French.

Press Release

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Influencer Marketing Onboarding

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Fact Sheet

Copywriting Examples

Person sitting with legs crossed, writing in a blank notebook with a pen, wearing blue jeans and a light-colored top.

Web3

Person typing on a laptop with a smartphone nearby on a white desk.

Web3

Office interior with a neon sign displaying "WHAT IS YOUR STORY?" above a desk and chairs, with computers and various office supplies.

Web2

Print Writing Examples

Person sitting on a chair, legs crossed, reading a fashion magazine, wearing a white shirt, black pants, and white sneakers. A plant and other decor are in the background.

Accomplishments

  • Agency Revenue Growth: Launched Colorado’s first influencer agency, building from the ground up to $160K annual revenue through client marketing, PR, and events.

  • Exchange Listing Success: Drove Shade Protocol’s first CEX listing on BitMart within 48 hours, expanding SHD token’s global reach.

  • DeFi Launch Results: Launched ShadeX encrypted money market, securing $500K+ TVL in first 48 hours with multiple assets hitting supply caps.

  • Product Milestone: Led Feather mainnet launch, driving $10M+ deposits in 2 weeks via social, content, and co-marketing.

  • Pioneered Influencer Marketing: Founded Colorado’s first influencer marketing agency, Basta Media, building it from the ground up into a profitable venture.

  • Entrepreneurial Revenue Growth: As author and blogger of Bites with Bre, achieved a 300% year-over-year sales increase and drove annual revenue to $78K by developing engaging content and strategic social campaigns.

Areas of Expertise

Available for hire:

Ecosystem Growth

Build sustainable communities around your protocol with strategies that foster genuine connection and long-term user retention. Includes overall strategy, cost analysis and budgeting, customer experience, and data analytics reporting.

Strategic Storytelling

Transform complex Web3 concepts into compelling narratives that resonate with your target audience and drive meaningful engagement. Includes copywriting, email marketing, social media strategy, and website design.

Content Strategy

Develop comprehensive content plans that educate, engage, and convert across multiple platforms and audiences. Includes SEO, digital advertising, SEM, and more.

KOLs / Influencer Marketing

Leverage authentic partnerships with crypto-native voices to amplify your message and reach engaged, relevant audiences. Includes public relations: press release, paid and organic media, and thought leadership.

Go-to-Market for DeFi

Launch your DeFi product with strategies tailored to the unique challenges of the decentralized finance ecosystem. Customized plan using all other areas of expertise listed.

Event Production

Create memorable IRL and virtual experiences that strengthen community bonds and position your brand as a thought leader. Includes hotel blocks, catering planning, public speaking opportunities, securing speakers, audio/visual design, and branded marketing materials ideas